Summer 2004

First Break All the Rules: Book Review

What Employees Really Want

Managers: the First Line of Defense

Here Today, Here Tomorrow: Book Review

Retention Strategies

"At best, 'communication' is the name for those practices that compensate for the fact that we can never be each other."

~John Durham Peters

Newsletter Archives

"The organization that can't communicate can't change, and the corporation that can't change is dead." 

~Nido Qubein

800.987.5582

adventureassoc.com

American Airlines has a formula that says that any major change affecting employees will be communicated to them a minimum of nine times using different channels (intranet, newsletters, direct mail to employees' homes, postings in employee areas, multi-casts, videotapes, etc.)

In cases where employers have followed a regimen of well-planned and executed internal communications as well as proactive research, turnover has been reduced by as much as 50%.

~ Tim Gibbon, President & CEO,
J. Walter Thompson

Blue skies are appearing for many of our clients. Consumer confidence and spending is up. Corporate budgets are returning to a semblance of normalcy. But as we look around to see who else has survived the post-9/11 fall-out, we notice that the terrain has changed.

Employees who "toughed out" bad work environments and interpersonal situations in fear for their paychecks now have new opportunities being presented to them that won't exact the same emotional toll.

Employee Retention is becoming an issue for employers again. And this time around, it looks a little different. We'll be exloring this trend in this issue, what proactive companies are doing to prepare themselves, and the impact if they fail to do so.

You'll see that most employee retention experts provide 10 rules, or 8 laws or 12 tips to keeping your workers happy...and most are applicable to some situations. But the one thing they all recommend is good communication, whether it be from the top down or the bottom up. Through daily, weekly and monthly staff meetings, frequent, ongoing personal evaluations, and significant one-on-one time between managers and their staff, organizations can create a culture that supports an employee's decision to stay. It's certainly the biggest contributing factor we've found in consulting thousands of corporate employees over the years.

Read on and find out how else to protect your most valuable assets, and remember, work is an adventure…be prepared!

Ed Tilley
President
Adventure Associates, Inc.

© 2004 Adventure Associates, Inc.