Winter 2007

Letter from the Editor

The Technology Gap

Communication and the Generations

Generational Resource

Book Review: Generations at Work

Book Review: When Generations Collide

Generational Solutions

"Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it."

~ George Orwell

Newsletter Archives

800.987.5582

adventureassoc.com

The Bureau of Labor Statistics estimates that the number of workers ages 45-54 will grow by 21%, ages 55-64 by 52% and over 65 by 30% by 2010.

By contrast, workers aged 16-24 and 25-34 will only grow 8% and 12% respectively.

The group in the age range of 35-44 will shrink by 10%.

Traditionalists: Comprises 6.5% of the workforce, ages 60+. This group, whose work ethic was shaped during The Great Depression and further shaped by WWI and WWII, possesses an onward and upward attitude. They've also been labeled the Silent Generation.

Baby Boomers: Comprises 41.5% of the population, ages 42-59. This group vacillates between their overwhelming need to succeed and their growing desire to slow down and enjoy life. They're results-oriented and believe that anything is possible. Boomers have strong passions for personal and social improvement, and although the expressions of such passion change, the intensity of that passion remains until they age out of prominence.

Generation X: Comprises 29.5% of the population, ages 29-41. Xers try to prove themselves constantly, yet dislike the image of being overly ambitions, disrespectful and irreverent. One thing that sets them apart from the other generations is the importance they place on family and personal accomplishments, often ranking them ahead of career goals.

Generation Y: Comprises 22.5% of the population, ages 16-28. Also known as the Millenials these folks mix savvy with social conscience and promise to further change the business landscape. They are the first generation to grow up immersed in a digital--and Internet--driven world. Characteristically, Generation Y members are generally very tolerant towards multiculturalism and internationalism.

Bridging the Generation Gap

Every morning in our daily huddle, our entire office gathers to update one another about schedule changes, workloads and deadlines. From the youngest to the oldest, there's a gap of 30 years, and the differences among the three generations represented are very apparent. I'm a Boomer and I hit the office door (when I'm not traveling) by 8:00 a.m.--coffee in hand and excited to get to work. My Gen Xers roll in a little later and like to be "left alone" in the morning to focus on their projects and emails. Our Millenials come in with either an MP3 player or a cellphone attached to their ears and seem much less comfortable during the face-to-face huddle than the rest of us.

It would be pretty easy as I scan the circle to assume that Boomers like me are the only ones who possess a really strong work ethic. By then my coffee is kicking in and my head is humming with half-formulated ideas. The 30-something to my right is staring intently off into space...if I didn't know better I might assume he doesn't care. The 20-something has one earbud still in and I can hear rap coming from the other earbud dangling over her shoulder. If I didn't know better I might assume she doesn't care.

But I do know better. I know that Gen Xers often prefer to work alone and are great problem solvers. I know that he's listening to the meeting, but probably also working on the next great web strategy. I know that Millenials love to absorb, process and synthesize data of all kinds. They can listen to music, participate in a meeting and respond to IMs simultaneously.

When we're born and the prevailing societal influences of that time shape us more than our gender, educational background, race and socio-economic class. Men who are 18-34 shop more like women their own age than like older men. Recent child-rearing studies are showing that one's peer group plays a much larger role in shaping the values and behaviors than do parents.

Our values, morals and ethics differ depending on whether our parents were "depression babies," who celebrated a golden anniversary, we were "latch-key kids" with divorced parents or we grew up with full, half and/or step siblings parented by day-care facilities.

We work hard to bridge the generation gaps in our office and the efforts pay off. Whether it's being willing to listen to rap (some of it's pretty good!), share stories about what it was like when I was a kid and dinosaurs roamed the earth, or encourage our loner Xers to park the individualism in lieu of collaboration occasionally, we actively express our appreciation of each others differences.

In this issue of THRIVE, we'll be exploring some of the generational divides and addressing some solutions for bridging them. Differences in lifestyles, values, attitudes and behaviors can get in the way of mutual understanding, but mutual understanding is not impossible to achieve.

Remember, Work is an Adventure...Be Prepared!

Ed Tilley

© 2007 Adventure Associates, Inc.