Month: January 2017

Mergers & Acquisitions and Corporate Culture: How to Get it Right

With Alaska’s recent acquisition of Virgin America, one immediately thinks of the two company’s distinctive cultures and wonders what the transition will be like. “Culture has been a real challenge in many mergers, so we’re working to do things differently,” said Ben Minicucci, Alaska President and COO who will also become CEO of Virgin America today. “We are being very thoughtful about culture and are working to create an environment that reflects who we are and where we’ve been, that also enables us to work together, be bold, and succeed in a rapidly evolving industry.” – From AlaskaAir’s Blog While sometimes