Month: February 2018

The Power of Storytelling in Business

The Power of Storytelling in Business

Most employees think that storytelling is something reserved for books and the big screen, but this belief is robbing companies of one of humanity’s greatest tools. Stories have been used from the dawn of humankind to pass down valuable information and engage people’s attention. Yet somehow stories still aren’t utilized by business people to help aid them in their work. This is likely because we mistakenly think of stories as purely entertainment. Stories can be colorful and emotional, and sometimes they are embellished to make them come to life in the minds of the audience. Because of this, they can