Month: March 2018

Why You Should Stop Using Business Jargon in the Workplace

Stop Using Business Jargon at the Office

A few years ago I was speaking with a marketing director at an industry event and I asked her what she was currently focused on at work. I quickly regretted askinco-workerstook a deep breath and launched into a protracted spiel about how she was leveraging cross-departmental assets in order to create a thought-leadership platform that would re-focus downstream marketing efforts on initiatives that drive revenue, you know, campaigns that really “move-the-needle.” While I had an inkling of what she was talking about, for people outside of marketing it would sound like Klingon. Plus, to me and most people, this type